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About JURA
The Swiss company is the only brand in the world to focus exclusively on high-end specialty automatic coffee machines and is clearly positioned as a specialist in this market. JURA coffee machines are associated with the best coffee results, the simplest operation, and stunning design.
Since 2006, Roger Federer has been collaborating with JURA as a brand ambassador. Values such as Swiss origin, hard work, precision, elegance, and the pursuit of perfection are the common denominators of this successful partnership.
The Swiss multiple Grand Slam title holder and greatest tennis player of all time has represented JURA as an ambassador since 2006. He carries the values he shares with the brand across the world:
- Performance
- Precision
- Elegance
- Prestige
- Passion for excellence
Luxury and versatility for a perfect tasting experience
Stunning Design
Swiss design and architecture enjoy an excellent reputation worldwide. JURA combines expressive and clean lines with high-quality materials, employing only the highest manufacturing precision and uncompromising craftsmanship to create interior design objects whose power, presence, and authenticity give their owners a sense of pride for many years to come.
Intuitive Operation
Ingenious operating concepts, numerous programming options, RFID, and mobile app technologies make operation completely self-explanatory and always satisfy individual desires.
The ultimate espresso
The revolutionary Pulse Extraction Process (P.E.P.®) optimises the extraction time for ristretto and espresso by pulsing hot water at short intervals through the ground coffee, guaranteeing maximum aroma even for short specialities. Whether enjoyed on its own or as the starting point for creative coffee drinks, JURA technology delivers the ultimate taste experience.
Milk and milk foam for a perfect result
Innovative nozzle technology prepares fine, compact, and very alluring milk foam. Thanks to a world first, the adjustable milk and milk foam temperature, it is possible to create sophisticated trend specialities according to the standards of professional baristas - simply at the touch of a button.
Longevity, key to sustainability
For JURA coffee machines to retain their value over time, it is essential that they are easy to repair. New or redesigned components are developed to be backwards compatible. This ensures the availability of spare parts and allows older models to benefit from improvements. Before going into production, components are subjected to intensive endurance tests in the laboratory that simulate a wide variety of usage conditions.
Durability and Eco-Intelligence
There is a long history of pronounced environmental awareness and responsible use of resources and energy at JURA. This is why the Swiss company focuses on automatic coffee machines, which individually prepare specialty coffees, attract customers with their energy efficiency and avoid unnecessary packaging waste.
From the very beginning of their development, JURA has always attached great importance to the ease of maintenance of their machines, the quality of their products, and all their components. Their research and development processes incorporate intensive endurance tests. Laboratories simulate many years of use under the most difficult conditions. Each year, they consume thirty tons of coffee and prepare some four million cups for quality assurance purposes. This figure will triple with the opening of the JURA Campus in 2022.
And what about coffee grounds? Our concept of sustainability includes their recycling. A local farm uses them to create nutrient-rich compost, thus returning to nature what it has given.
